Travel media hasn’t historically been folded into the overarching tourism industry, but creators must be partners for a sustainable future.
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Strategic storytelling can help tourism professionals struggling with differentiation and attracting the right clients.
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Land acknowledgements recognize local Indigenous Peoples and provide important historical and cultural context for travelers.
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The best way for the tourism industry to support regeneration is to support sustainable development and the SDGs in local communities.
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Traditionally, the tourism story centers travelers. New initiatives to manage tourism are promising, but must be paired with a new narrative.
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Uncovering problems creates fertile ground for improvement. Hope gives us a reason to focus on the future. Motivation gives us a reason to act.
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