Travel media has long been considered a “soft” form of journalism, but the repercussions of content require accountability.
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Storytelling is innate, natural, heart-centered, and free, making it the ideal tool for the tourism industry to use to connect with travelers.
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To adopt a regenerative model, the tourism industry needs to help travelers maximize their positive impact on the environment and wildlife.
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Service providers put a lot of effort into developing the best trips. Thinking about storytelling in a few areas can make them even better.
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The tourism industry must address the toll flying has on the environment. Now … how will it move forward in a proactive way?
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Rushing the tourism industry to recovery centers travelers while reinforcing the oppressive foundation it hopes to escape.
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