JoAnna Haugen, Author at Rooted

Most Recent

A Burning Issue: How to Integrate the Climate Crisis Into Travel Conversations

Climate change affects every destination in some way. Understanding how to talk about it can turn the crisis into an opportunity.

Destination Marketing Redefined: Challenging Stereotypes with People-Centric Storytelling

Destination marketing and community prioritization don’t have to be at odds. In fact, marrying the two creates vibrant places worth visiting.

Why a Local, Place-Based Focus is Key to Addressing Tourism’s Challenges

So many tourism-related conversations focus on macro insight, but locally sourced and focused ideas and solutions should get more attention.

Climate Change, Sustainability, and the Reality of Putting What We Know Into Play

Regardless of what we might know about global issues, engaging in conversation and action about them is often a lot harder than expected.

Storytellers are the Key for Disrupting the Dominant Narrative

The dominant narratives present in tourism can only be shattered by giving storytellers the power to share their own perspectives.

The Story that Keeps on Giving: 3 Tourism Opportunities and Their Positive Ripple Effects Produced by Rooted

Guide: The Story That Keeps on Giving: 3 Tourism Story Opportunities and Their Positive Ripple Effects

Three specific storytelling strategies that can be used to make your destination or company’s stories more vibrant, interesting, accurate, and memorable.

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