Travel companies and destinations need to define and attract their ideal travelers, but doing so requires alignment of travel brands and potential clients.
To avoid greenwashing, travel companies and destinations may fear sharing sustainability and climate goals, but greenhushing in tourism is a problem too.
Sustainability jargon in the tourism industry is a problem. Here’s how to avoid buzzwords and how travel companies should communicate about sustainability.
Meet travelers where they are and communicate effectively about top travel trends like last-chance tourism, community tourism, and overland travel.
Despite 2024’s global challenges, these stories highlight hopeful and inspiring people, places, solutions, and ideas in tourism and beyond.
Guidance for destination representatives, tourism service providers, and travel media for crafting travel stories with dignity and respect.
Walkable cities are cleaner, safer, quieter, and more enjoyable. Adopting walkability solutions has curb appeal for both travelers and locals.
Keeping travelers engaged through post-trip communication offers opportunities to build natural brand advocates and extend impact.
To encourage people to adopt sustainable, slow travel, the tourism industry needs to make it more accessible, affordable, and mainstream.
