Sustainability jargon in the tourism industry is a problem. Here’s how to avoid buzzwords and how travel companies should communicate about sustainability.
Meet travelers where they are and communicate effectively about top travel trends like last-chance tourism, community tourism, and overland travel.
Despite 2024’s global challenges, these stories highlight hopeful and inspiring people, places, solutions, and ideas in tourism and beyond.
Guidance for destination representatives, tourism service providers, and travel media for crafting travel stories with dignity and respect.
Walkable cities are cleaner, safer, quieter, and more enjoyable. Adopting walkability solutions has curb appeal for both travelers and locals.
Keeping travelers engaged through post-trip communication offers opportunities to build natural brand advocates and extend impact.
To encourage people to adopt sustainable, slow travel, the tourism industry needs to make it more accessible, affordable, and mainstream.
People need to eat, so integrate food-related social enterprises, hands-on social impact projects, and waste-free efforts into experiences.
Messaging about community tourism should provide context, consider word choice, clarify expectations, and avoid romanticization.
