Guidance for destination representatives, tourism service providers, and travel media for crafting travel stories with dignity and respect.
Walkable cities are cleaner, safer, quieter, and more enjoyable. Adopting walkability solutions has curb appeal for both travelers and locals.
Keeping travelers engaged through post-trip communication offers opportunities to build natural brand advocates and extend impact.
To encourage people to adopt sustainable, slow travel, the tourism industry needs to make it more accessible, affordable, and mainstream.
People need to eat, so integrate food-related social enterprises, hands-on social impact projects, and waste-free efforts into experiences.
Messaging about community tourism should provide context, consider word choice, clarify expectations, and avoid romanticization.
Making leisure travel accessible and equitable to all requires a systemic understanding of tourism culture through a lens of social justice.
It’s easy to say the tourism industry empowers women. It’s quite another to provide support and access in order to achieve gender equality.
Both fear and hope have a role to play for destinations, tour operators, and other travel service providers developing climate communication.
