The word “authentic” can be used in the tourism context, but it is important to understand why it causes confusion.
Being open and honest about business operations is increasingly expected by consumers and one way companies can hold themselves accountable.
Travelers’ waste places a heavy burden on destinations. It is essential to openly discuss waste reduction with them in a meaningful way.
The very best stories steer clear of too much data and lean into shared human values told with a memorable flair instead.
Dismantling harmful tourism practices also requires dismantling the harmful communications practices that supported them.
In tourism, the customer journey and traveler journey are two different phases, but both are enhanced when storytelling connects them.
An interest in local travel is likely to stick around. These destinations offer domestic tourism campaign strategies worth noting.
As individuals, we might not have much power to make a difference. But we do influence other people, and collective action is powerful.
It is easy to fall into tired travel content creation habits, but doing so makes every destination look like every other destination.
