Tourism professionals need to exhibit responsible travel-related behavior beyond the workplace to be impactful.
Travelers are already engaged in water activities like kayaking. Tour companies can use those opportunities to activate climate action.
Building storytelling skills preps professionals to recognize opportunities to be more strategic and responsible in their communication.
As the tourism industry turns its focus toward local experiences, it needs to be mindful not to homogenize people and communities.
Travel media hasn’t historically been folded into the overarching tourism industry, but creators must be partners for a sustainable future.
Strategic storytelling can help tourism professionals struggling with differentiation and attracting the right clients.
Land acknowledgements recognize local Indigenous Peoples and provide important historical and cultural context for travelers.
The best way for the tourism industry to support regeneration is to support sustainable development and the SDGs in local communities.
Traditionally, the tourism story centers travelers. New initiatives to manage tourism are promising, but must be paired with a new narrative.
