Travel brands need to tell their stories in a way that is personal, accessible, and meaningful for conscious consumers.
The only way for the tourism industry to infuse its sustainability message more widely is to develop creative out-of-industry collaborations.
Travel media has long been considered a “soft” form of journalism, but the repercussions of content require accountability.
Storytelling is innate, natural, heart-centered, and free, making it the ideal tool for the tourism industry to use to connect with travelers.
To adopt a regenerative model, the tourism industry needs to help travelers maximize their positive impact on the environment and wildlife.
Service providers put a lot of effort into developing the best trips. Thinking about storytelling in a few areas can make them even better.
The tourism industry must address the toll flying has on the environment. Now … how will it move forward in a proactive way?
Rushing the tourism industry to recovery centers travelers while reinforcing the oppressive foundation it hopes to escape.
Despite stated intentions to tell accurate stories, some travel companies and destinations still lean into inappropriate narratives.
