Intentional and mindful storytelling and communications can create positive ripple effects long after a traveler returns home.

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The tourism industry took a beating in 2020, but it wasn’t all bad. Catch up on the year’s brilliant ideas, solutions, and thought pieces.

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Tourism needs to address and lean into solutions that address water scarcity, water usage, and rising sea levels.

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Stop using these common travel writing words, which reinforce stereotypes, encourage bad behavior, and cause environmental and social destruction.

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Common tourism myths focus on travelers and the travel experience to the detriment of local people and the destinations they call home.

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Voluntourism can do more harm than good. But done right, volunteer work done by travelers can empower locals for long-term success.

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Embracing optimism, hope, and a sense of self-efficacy are essential for tourism to be built on a solutions-centered foundation.

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Tourism often endorses a sanitized narrative. To realize a sustainable future, the industry needs to support and amplify diverse storytellers.

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For regenerative tourism to truly have a positive impact, it must be only one tool in a destination’s sustainable development toolkit.

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