To encourage people to adopt sustainable, slow travel, the tourism industry needs to make it more accessible, affordable, and mainstream.
People need to eat, so integrate food-related social enterprises, hands-on social impact projects, and waste-free efforts into experiences.
Messaging about community tourism should provide context, consider word choice, clarify expectations, and avoid romanticization.
Making leisure travel accessible and equitable to all requires a systemic understanding of tourism culture through a lens of social justice.
It’s easy to say the tourism industry empowers women. It’s quite another to provide support and access in order to achieve gender equality.
Both fear and hope have a role to play for destinations, tour operators, and other travel service providers developing climate communication.
Most travelers either stay in or pass through urban spaces, so there’s a compelling reason for tourism to prioritize happiness in cities.
Integrating social enterprises into travel experiences surfaces learning opportunities while using tourism to support community well being.
There are compelling business, financial, environmental, and “good neighbor” reasons for destinations (DMOs) to work together.
