Museums are meant to invoke curiosity and questions, so why do so many fail at compelling storytelling to draw visitors in?
Too often we dwell on problems, but when travelers learn about solutions, it creates an opportunity for meaningful action and engagement.
Asking “why” is a powerful tool in maintaining a sense of curiosity, building a company, and encouraging people to have better experiences.
Alternative tours challenge the dominant narrative and give people a chance to hear stories that are historically silenced.
Responsible storytelling is a foundational building block that can help guide ethical business operations.
Tour guides’ ability to share personal stories, build rapport, and connect travelers to the climate crisis through experiences is powerful.
Right now, the tourism industry has an opportunity to reflect on the past, consider the present moment, and step boldly into the new year.
Travel media’s content strategy has historically avoided innovative journalistic approaches, controversy, and local writers.
Just because travelers are essential for the tourism industry’s survival, they shouldn’t hold the superior hand in the travel experience.
