What would the world look like if tourism really was a “force for good?” It’s time to reimagine tourism in a way that supports local communities, contributes to the UN’s sustainable development goals, and amplifies environmental and social solutions to global issues while providing travelers with meaningful, memorable experiences.
Travel companies and destinations need to define and attract their ideal travelers, but doing so requires alignment of travel brands and potential clients.
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To encourage people to adopt sustainable, slow travel, the tourism industry needs to make it more accessible, affordable, and mainstream.
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Making leisure travel accessible and equitable to all requires a systemic understanding of tourism culture through a lens of social justice.
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It’s easy to say the tourism industry empowers women. It’s quite another to provide support and access in order to achieve gender equality.
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There are compelling business, financial, environmental, and “good neighbor” reasons for destinations (DMOs) to work together.
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Travelers are accustomed to getting what they want, to the detriment of local communities and nature. It’s time to set firm boundaries.
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