The Perils of “Giving Back” and a Tourism Model that Actually Supports Communities

Tour companies are touting ways for people to “give back” while traveling, but it’s not clear what that means or if it serves communities.

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Travel Influence(rs) and the Need to Rethink Measurement and Value

Travel influencers have traditionally shown quantifiable value. What role should they play in an industry increasingly focused on quality?

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The Problem with “Giving a Voice to the Voiceless”

Tourism operates within systems built upon colonialism and racism, and “giving a voice to the voiceless” reinforces a harmful status quo.

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How to Use Active Learning to Engage Travelers

With immersive activities integrated into travel experiences, people are primed to learn even if they don’t realize it.

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5 Intangible Characteristics the Tourism Industry Needs for a Flourishing Future

Logistical adjustments in the tourism industry will only go so far. For real innovation, the industry requires a fresh mindset.

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Why the Tourism Industry Should Care About Ukraine — But It’s Not For the Reasons You Think

Concerns about how the tourism industry will be impacted by the war in Ukraine fail to recognize the holistic nature of our global ecosystem.

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