6 Reasons You Might Not Be Attracting Your Ideal Traveler (and What to Do Instead)

Travel companies and destinations need to define and attract their ideal travelers, but doing so requires alignment of travel brands and potential clients.

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6 Tourism-Related Observations From Six Weeks of Slow Travel

To encourage people to adopt sustainable, slow travel, the tourism industry needs to make it more accessible, affordable, and mainstream.

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What Does “Decolonizing Tourism” Mean? A Consideration of Community, Diversity, Nature, and Culture

Making leisure travel accessible and equitable to all requires a systemic understanding of tourism culture through a lens of social justice.

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Why It’s Time to Move Beyond “Empowering” Women in Tourism — And What is Needed Instead

It’s easy to say the tourism industry empowers women. It’s quite another to provide support and access in order to achieve gender equality.

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Collaboration Among Destinations is Essential for a Sustainable Future of Tourism

There are compelling business, financial, environmental, and “good neighbor” reasons for destinations (DMOs) to work together.

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“No” is an Acceptable Answer – Even in Hospitality and Tourism

Travelers are accustomed to getting what they want, to the detriment of local communities and nature. It’s time to set firm boundaries.

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