What would the world look like if tourism really was a “force for good?” It’s time to reimagine tourism in a way that supports local communities, contributes to the UN’s sustainable development goals, and amplifies environmental and social solutions to global issues while providing travelers with meaningful, memorable experiences.
Making leisure travel accessible and equitable to all requires a systemic understanding of tourism culture through a lens of social justice.
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It’s easy to say the tourism industry empowers women. It’s quite another to provide support and access in order to achieve gender equality.
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There are compelling business, financial, environmental, and “good neighbor” reasons for destinations (DMOs) to work together.
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Travelers are accustomed to getting what they want, to the detriment of local communities and nature. It’s time to set firm boundaries.
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Nuggets of knowledge that serve us well in the “real world” can often be applied more specifically to our work in tourism.
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The tourism industry’s highly focused KPIs fail to recognize that holistic resilience is at the heart of what makes a place great to visit.
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