What Defines a “High-Value” Traveler — and Would a Shift in Perspective Make a Difference?
The tourism industry increasingly seeks to attract high-value travelers who spend more and stay longer, but is it still missing the mark?
Open Exposure: 3 Things Travel Content Creators Can Do To Be More Transparent
Travel content creators have a responsibility for conducting their work more honestly and transparently than they have in the past.
(Im)perfection is a Journey With the Word “And”
“Yes, but” curtails conversation. “Yes, and” encourages rethinking and opens up new possibilities, which are needed in the tourism industry.
The Path to Better Travel Experiences is Made with Small Steps
There’s no need to upend travel experiences as they currently exist, but making small changes can exponentially enhance them for the better.
A Peek at the Past Before Moving Forward: A Selection of Readings from 2022
The travel industry has changed dramatically in 2022, but there’s still a lot of work to do as you jumps full force into 2023.
It’s Time to Hold Content Creators Accountable. Here’s Why.
Both travel service providers and the general public need content creators for the tourism industry to thrive, so integrity is essential.
