Adopting a Tourism Model Focused on Regeneration Requires Rethinking KPIs
The tourism industry’s highly focused KPIs fail to recognize that holistic resilience is at the heart of what makes a place great to visit.
The (Tourism) Sustainability Journey Requires a Carrot, Not a Stick
The tourism industry is in a position to change for the better if it supports every travel company along the sustainability journey.
Why a Local, Place-Based Focus is Key to Addressing Tourism’s Challenges
So many tourism-related conversations focus on macro insight, but locally sourced and focused ideas and solutions should get more attention.
Why Diversity Matters on Content Creation Trips
When press trips and influencer campaigns don’t embrace diversity, a lot of potential travelers fail to see themselves in resulting content.
The Rise of De-Influencers is an Opportunity to Host Better Press Trips
Travel influencers are unquestionably impactful. The tourism industry needs to host better press trips so that impact is a positive one.
What Defines a “High-Value” Traveler — and Would a Shift in Perspective Make a Difference?
The tourism industry increasingly seeks to attract high-value travelers who spend more and stay longer, but is it still missing the mark?
