Travel Media Must Do Better: 12 Ideas for Smashing the Status Quo

Like most sectors, travel media works within a deeply flawed system driven by capitalistic forces, and change is needed.

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Is the New Era of Travel Elitist?

With a focus on “high-quality” travelers, the tourism industry may be reinforcing a homogenous, inaccessible ecosystem.

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How the Tourism Industry Can Close the Knowledge-Action Gap

Many people believe action is needed to address climate and sustainability issues in tourism, but far fewer actually change their behavior.

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What if the Best Solution is Not to Travel at All?

Despite slow but significant changes to tourism, some places may benefit from no travel at all. Is the industry willing to go there?

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The Perils of “Giving Back” and a Tourism Model that Actually Supports Communities

Tour companies are touting ways for people to “give back” while traveling, but it’s not clear what that means or if it serves communities.

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Travel Influence(rs) and the Need to Rethink Measurement and Value

Travel influencers have traditionally shown quantifiable value. What role should they play in an industry increasingly focused on quality?

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