Travel Influence(rs) and the Need to Rethink Measurement and Value
Travel influencers have traditionally shown quantifiable value. What role should they play in an industry increasingly focused on quality?
The Problem with “Giving a Voice to the Voiceless”
Tourism operates within systems built upon colonialism and racism, and “giving a voice to the voiceless” reinforces a harmful status quo.
How to Use Active Learning to Engage Travelers
With immersive activities integrated into travel experiences, people are primed to learn even if they don’t realize it.
5 Intangible Characteristics the Tourism Industry Needs for a Flourishing Future
Logistical adjustments in the tourism industry will only go so far. For real innovation, the industry requires a fresh mindset.
Why the Tourism Industry Should Care About Ukraine — But It’s Not For the Reasons You Think
Concerns about how the tourism industry will be impacted by the war in Ukraine fail to recognize the holistic nature of our global ecosystem.
The Museum Experience Meets Creative Storytelling
Museums are meant to invoke curiosity and questions, so why do so many fail at compelling storytelling to draw visitors in?
