The new Google Maps upgrade is an example of what it looks like for the tourism industry to operate sustainably and responsibly be default.
Why Sustainability Must Be Tourism’s Default Mode
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What would the world look like if tourism really was a “force for good?” It’s time to reimagine tourism in a way that supports local communities, contributes to the UN’s sustainable development goals, and amplifies environmental and social solutions to global issues while providing travelers with meaningful, memorable experiences.
The new Google Maps upgrade is an example of what it looks like for the tourism industry to operate sustainably and responsibly be default.
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The tourism industry aggressively markets destinations, but its tactics have flattened the vibrancy and complexity of places.
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When “slow travel” moves from “slow” actions to a “slow” mindset encouraging reflection, responsible travel shifts to more mindful travel.
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Dismantling harmful tourism practices also requires dismantling the harmful communications practices that supported them.
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An interest in local travel is likely to stick around. These destinations offer domestic tourism campaign strategies worth noting.
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Statistics indicate mindful travelers are interested in making more responsible decisions, but desire does not equal action.
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