After being pent up for well over a year, people are eager to escape. The tourism industry needs to be ready to mitigate revenge tourism.
Revenge Tourism is Coming. Is the Tourism Industry Ready?
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What would the world look like if tourism really was a “force for good?” It’s time to reimagine tourism in a way that supports local communities, contributes to the UN’s sustainable development goals, and amplifies environmental and social solutions to global issues while providing travelers with meaningful, memorable experiences.
After being pent up for well over a year, people are eager to escape. The tourism industry needs to be ready to mitigate revenge tourism.
Read More...
Changing peoples’ perspective about travel requires the tourism industry to think differently about how it presents the experience.
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Tourism is primed for radical disruption, but that requires discomfort, reprioritization, and looking beyond the industry.
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As the tourism industry turns its focus toward local experiences, it needs to be mindful not to homogenize people and communities.
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Travel media hasn’t historically been folded into the overarching tourism industry, but creators must be partners for a sustainable future.
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Traditionally, the tourism story centers travelers. New initiatives to manage tourism are promising, but must be paired with a new narrative.
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