Integrating social enterprises into travel experiences surfaces learning opportunities while using tourism to support community well being.
Why Social Enterprises Should Be Woven into Tourism Experiences
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Social enterprises and locally focused organizations put a hyper-local lens on solutions and initiatives addressing social and environmental issues. This ground-up approach empowers residents while considering local challenges and context.
Focusing on social impact benefits the tourism industry: Locally empowered solutions that bump up against tourism position travel as more than just a “leisure” activity. Additionally, amplifying social impact as a way to educate travelers and support local communities has long-lasting financial effects long after travelers have returned home.
Integrating social enterprises into travel experiences surfaces learning opportunities while using tourism to support community well being.
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A lot of travelers care about sustainability and they’re doing something about it. But they’re waiting for the tourism industry to step up.
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Tourism focuses on inbound travelers, but physical distance of travel isn’t required for people to have transformational experiences.
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Companies’ customers, clients, and employees are people first — and people expect brands to act with integrity and responsibility.
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Decolonizing the tourism industry requires using language and asking questions that actually center local communities.
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Tour companies are touting ways for people to “give back” while traveling, but it’s not clear what that means or if it serves communities.
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