Tour companies are touting ways for people to “give back” while traveling, but it’s not clear what that means or if it serves communities.
The Perils of “Giving Back” and a Tourism Model that Actually Supports Communities
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Social Impact
Social enterprises and locally focused organizations put a hyper-local lens on solutions and initiatives addressing social and environmental issues. This ground-up approach empowers residents while considering local challenges and context.
Focusing on social impact benefits the tourism industry: Locally empowered solutions that bump up against tourism position travel as more than just a “leisure” activity. Additionally, amplifying social impact as a way to educate travelers and support local communities has long-lasting financial effects long after travelers have returned home.
