Listening: Tourism’s Under-Appreciated Communication Skill

An active dialogue requires that people listen to what others have to say. But “listening” is not the same as simply being present.

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It’s Time to Turn the Tide on Travel Writing Tropes

Travel writing that perpetuates stereotypes and clichés keeps the tourism industry from attracting travelers with appropriate expectations.

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The Tutankhamun Mystery and Simplifying Complex Subjects with Trip Cohesion

Intentionally tying elements together with a storytelling structure helps travelers make sense of sites with which they have no connection.

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The Importance of Attracting the Right Traveler — and How Messaging Helps

Not all travelers are created equal. Messaging must accurately reflect ethos and expectations to attract the ideal travelers.

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Cardboard cut-outs of question marks

The Power of “Why”

Asking “why” is a powerful tool in maintaining a sense of curiosity, building a company, and encouraging people to have better experiences.

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A concrete building with a sign that says "The People's Story"

What is Responsible Storytelling — and Why Does It Matter in Tourism?

Responsible storytelling is a foundational building block that can help guide ethical business operations.

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