Intentional and mindful storytelling and communications can create positive ripple effects long after a traveler returns home.

Why Mindful Storytelling in Tourism Matters
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Tourism is often packaged as “pristine” and “perfect” — a way to “escape” reality. But there isn’t a place or experience that actually fits this “perfect” definition. Life is inherently messy, but that’s also what makes it interesting and rich. Instead of hiding behind a sanitized story, the tourism industry needs to embrace the diversity and complexity that is woven into the fabric of life. Adopting responsible storytelling practices is less destructive and far more powerful than presenting the world as a two-dimensional destination.
Intentional and mindful storytelling and communications can create positive ripple effects long after a traveler returns home.
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The tourism industry took a beating in 2020, but it wasn’t all bad. Catch up on the year’s brilliant ideas, solutions, and thought pieces.
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Stop using these common travel writing words, which reinforce stereotypes, encourage bad behavior, and cause environmental and social destruction.
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Tourism often endorses a sanitized narrative. To realize a sustainable future, the industry needs to support and amplify diverse storytellers.
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Destinations have a valuable opportunity to engage travelers beyond standard marketing with more dynamic storytelling.
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Making mindful, forward-thinking decisions related to tourism through social impact, storytelling, and sustainability.
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