A concrete building with a sign that says "The People's Story"

What is Responsible Storytelling — and Why Does It Matter in Tourism?

Responsible storytelling is a foundational building block that can help guide ethical business operations.

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Then, Today, Tomorrow: The Best Reading of 2021

Right now, the tourism industry has an opportunity to reflect on the past, consider the present moment, and step boldly into the new year.

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It’s Time to Smash the Sanitized Travel Media Model

Travel media’s content strategy has historically avoided innovative journalistic approaches, controversy, and local writers.

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6 Ways to Use Communication to Keep Travelers’ Egos in Check

Just because travelers are essential for the tourism industry’s survival, they shouldn’t hold the superior hand in the travel experience.

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Three Iranian women at the Tomb of Khaled in Nabi, Iran

Consent and the Right Not to Share Stories

The move toward diversifying storytellers should not become a new form of extraction within the tourism industry.

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Woman working on laptop at an outdoor restaurant

Writing the Wrongs in Travel Media

Developments across the media landscape indicate changes may be afoot for how publishers, editors, and writers approach travel journalism.

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