Storytelling

Inspirational travel content shapes travelers’ expectations, which has given the tourism industry little reason to curb the harm it causes.

Travelers are often focused on where they are going and what they will do when they get there. Let’s take those questions a step further.

Language evolves and what is appropriate right now could change tomorrow. But today, take advantage of existing responsible storytelling tools.

Subjective travel content can be used effectively, but there are often better ways to entice people with written and oral communication.