The move toward diversifying storytellers should not become a new form of extraction within the tourism industry.
Consent and the Right Not to Share Stories
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Tourism is often packaged as “pristine” and “perfect” — a way to “escape” reality. But there isn’t a place or experience that actually fits this “perfect” definition. Life is inherently messy, but that’s also what makes it interesting and rich. Instead of hiding behind a sanitized story, the tourism industry needs to embrace the diversity and complexity that is woven into the fabric of life. Adopting responsible storytelling practices is less destructive and far more powerful than presenting the world as a two-dimensional destination.
The move toward diversifying storytellers should not become a new form of extraction within the tourism industry.
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Developments across the media landscape indicate changes may be afoot for how publishers, editors, and writers approach travel journalism.
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Being open and honest about business operations is increasingly expected by consumers and one way companies can hold themselves accountable.
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Travelers’ waste places a heavy burden on destinations. It is essential to openly discuss waste reduction with them in a meaningful way.
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The very best stories steer clear of too much data and lean into shared human values told with a memorable flair instead.
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It is easy to fall into tired travel content creation habits, but doing so makes every destination look like every other destination.
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