Storytelling

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Category: Storytelling

Tourism is often packaged as “pristine” and “perfect” — a way to “escape” reality. But there isn’t a place or experience that actually fits this “perfect” definition. Life is inherently messy, but that’s also what makes it interesting and rich. Instead of hiding behind a sanitized story, the tourism industry needs to embrace the diversity and complexity that is woven into the fabric of life. Adopting responsible storytelling practices is less destructive and far more powerful than presenting the world as a two-dimensional destination.

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A bridge over a river in a rocky mountainous area

Connecting the Customer Journey and Traveler Journey with Storytelling

In tourism, the customer journey and traveler journey are two different phases, but both are enhanced when storytelling connects them.

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Connecting the Customer Journey and Traveler Journey with Storytelling

A river flowing through a lush green forest

9 Ways to Defeat Destination Homogeneity with Storytelling

It is easy to fall into tired travel content creation habits, but doing so makes every destination look like every other destination.

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9 Ways to Defeat Destination Homogeneity with Storytelling

Man fishing from a canoe

Navigating Personal Perspective and Bias in Travel-Related Storytelling

We all carry bias and perceptions that we aren’t aware of or don’t recognize, and we need to learn how to navigate this when telling stories.

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Navigating Personal Perspective and Bias in Travel-Related Storytelling

Laptop, storytelling book, camera, and notepad

4 Important Things to Remember on Your Strategic Storytelling Journey

Building storytelling skills preps professionals to recognize opportunities to be more strategic and responsible in their communication.

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4 Important Things to Remember on Your Strategic Storytelling Journey

Tourism’s Pain Points Can Be (Partially) Resolved with Better Storytelling

Strategic storytelling can help tourism professionals struggling with differentiation and attracting the right clients.

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Tourism’s Pain Points Can Be (Partially) Resolved with Better Storytelling

Indigenous people participating in a protest

Why Land Acknowledgements Should Be Integrated Into the Travel Experience

Land acknowledgements recognize local Indigenous Peoples and provide important historical and cultural context for travelers.

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Why Land Acknowledgements Should Be Integrated Into the Travel Experience

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