We all carry bias and perceptions that we aren’t aware of or don’t recognize, and we need to learn how to navigate this when telling stories.

Navigating Personal Perspective and Bias in Travel-Related Storytelling
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Tourism is often packaged as “pristine” and “perfect” — a way to “escape” reality. But there isn’t a place or experience that actually fits this “perfect” definition. Life is inherently messy, but that’s also what makes it interesting and rich. Instead of hiding behind a sanitized story, the tourism industry needs to embrace the diversity and complexity that is woven into the fabric of life. Adopting responsible storytelling practices is less destructive and far more powerful than presenting the world as a two-dimensional destination.
We all carry bias and perceptions that we aren’t aware of or don’t recognize, and we need to learn how to navigate this when telling stories.
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Building storytelling skills preps professionals to recognize opportunities to be more strategic and responsible in their communication.
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Strategic storytelling can help tourism professionals struggling with differentiation and attracting the right clients.
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Land acknowledgements recognize local Indigenous Peoples and provide important historical and cultural context for travelers.
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Travel brands need to tell their stories in a way that is personal, accessible, and meaningful for conscious consumers.
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Travel media has long been considered a “soft” form of journalism, but the repercussions of content require accountability.
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