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Storytelling

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Tourism is often packaged as “pristine” and “perfect” — a way to “escape” reality. But there isn’t a place or experience that actually fits this “perfect” definition. Life is inherently messy, but that’s also what makes it interesting and rich. Instead of hiding behind a sanitized story, the tourism industry needs to embrace the diversity and complexity that is woven into the fabric of life. Adopting responsible storytelling practices is less destructive and far more powerful than presenting the world as a two-dimensional destination.

Most Recent

Rocket taking off from Earth

Space “Tourism” Needs a New Name — Here’s Why

Now is the time for tourism professionals to draw a line in the sand and say that space travel is, in fact, not tourism at all.

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Space “Tourism” Needs a New Name — Here’s Why
Man fishing from a canoe

Navigating Personal Perspective and Bias in Travel-Related Storytelling

We all carry bias and perceptions that we aren’t aware of or don’t recognize, and we need to learn how to navigate this when telling stories.

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Navigating Personal Perspective and Bias in Travel-Related Storytelling
Laptop, storytelling book, camera, and notepad

4 Important Things to Remember on Your Strategic Storytelling Journey

Building storytelling skills preps professionals to recognize opportunities to be more strategic and responsible in their communication.

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4 Important Things to Remember on Your Strategic Storytelling Journey

Tourism’s Pain Points Can Be (Partially) Resolved with Better Storytelling

Strategic storytelling can help tourism professionals struggling with differentiation and attracting the right clients.

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Tourism’s Pain Points Can Be (Partially) Resolved with Better Storytelling
Indigenous people participating in a protest

Why Land Acknowledgements Should Be Integrated Into the Travel Experience

Land acknowledgements recognize local Indigenous Peoples and provide important historical and cultural context for travelers.

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Why Land Acknowledgements Should Be Integrated Into the Travel Experience
Two people cleaning up trash by the ocean

Why Your Company’s Story Matters — and How to Tell It

Travel brands need to tell their stories in a way that is personal, accessible, and meaningful for conscious consumers.

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Why Your Company’s Story Matters — and How to Tell It

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