Building storytelling skills preps professionals to recognize opportunities to be more strategic and responsible in their communication.
4 Important Things to Remember on Your Strategic Storytelling Journey
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Storytelling
Tourism is often packaged as “pristine” and “perfect” — a way to “escape” reality. But there isn’t a place or experience that actually fits this “perfect” definition. Life is inherently messy, but that’s also what makes it interesting and rich. Instead of hiding behind a sanitized story, the tourism industry needs to embrace the diversity and complexity that is woven into the fabric of life. Adopting responsible storytelling practices is less destructive and far more powerful than presenting the world as a two-dimensional destination.
