On-Demand Resources for Tourism Professionals
The world we live in is ever-evolving, and the tourism industry must respond to stay relevant. Travel is complex, touching so many lives in nearly all parts of the world – and regardless of your role, there are always more questions to ask, ideas to consider, and things to learn.
Ready to jump in?
Over the years, we’ve created and curated hundreds of travel-related articles, guides, courses, podcasts, and toolkits. Touching on topics from place making and ethical travel storytelling to uplifting women and disrupting the tourism status quo, this range of resources pulls from diverse sources, experiences, and ecosystems.
Rooted’s Resource Hub is a deep archive with occasional updates. Check back for new releases, fresh content, and featured updates to keep your learning journey fueled.
Jump to a preferred section or browse the full Resource Hub.
Original Resources
Our in-house, custom-made resources are created in response to some of the most pressing issues facing tourism professionals today. Browse a wide selection of guides and toolkits designed to set you up for success.
Featured Resources
Email Drip Courses
Improve your messaging with a free email drip course designed specifically for hospitality and tourism professionals. Packed with information, examples, and exercises available for your review on your time and at your pace.
Featured Courses
Articles
Mine the article archive, where you'll find dozens of original articles related to travel communications and storytelling, rethinking tourism, and sustainable and regenerative approaches and practices within the tourism ecosystem. in the archive available for you to access, think about, and use in your tourism-related work.
Featured Articles
Discover how travel brands and DMOs can move past isolated tourist bubbles to foster genuine, organic connection between visitors and host communities.
Casual travelers act on industry defaults. Learn how DMOs and operators can use boundaries, choice architecture, and context to guide guests.
Identity and unexamined bias shape tourism marketing. Learn how positionality impacts travel storytelling and how to help travelers shift their perspective.
External Resource Library
In the vetted and curated external resource library, you’ll find dozens of resources, including books, podcasts, articles, toolkits, and downloadable guides spanning a wide variety of topics.
Featured Content
E-BOOK
Pathways to Equity: RISE Travel Institute’s Decolonial Guide to Travel for the Conscious Traveler
Vincie Ho, Jillian Spratt, and Aline Moura
The act of travel encompasses power dynamics and privilege tied to colonialism and neo-colonialism. This e-book unpacks the complexities of decolonization through a travel lens so that people can make better travel-related decisions.
RESOURCE
Good Conflict Starter Kit
Good Conflict
It can feel daunting entering into a conversation with someone who holds differing opinions and perspectives. This toolkit offers several helpful resources, including information on how to have a healthy conflict and insightful questions that can help guide a potentially tense discussion.
REPORT
REMARKABLE 2026
Laura Hess, Reuleaux
The REMARKABLE 2026 report builds upon Hess's ambitious 2025 research about the impact of experiential performances, installations, and productions based on a return-on-experience measurement methodology.
Podcasts
Rooted expertise has been featured on many podcasts over the years. Dive in for insight and inspiration tailored for tourism professionals
Featured Content
