Guide: 50+ Sustainable Tourism Terms

Playbook: Collaboration During Crisis

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In the travel industry, the relationship between content creators and tourism partners helped accelerate the upward trajectory of the tourism industry. When the coronavirus pandemic swept around the globe in early 2020, nearly everyone stopped traveling and began sheltering at home. The tourism industry shut down almost overnight.

Challenging times call for creative solutions, including those between tourism partners and content creators. This playbook highlights creative collaborations born from the global coronavirus lockdown, but these ideas offer inspiration and a model for resiliency during future crises for both content creators and tourism partners.

These ideas highlight how tourism partners and content creators can work together when travel is restricted and sensitivity about a crisis is essential.

Highlights of this free playbook include:

  • 6 case studies of successful collaborations, including challenges and lessons learned
  • 20+ pages of ideas and inspiration for content creators and tourism partners
  • Success factors for collaboration in times of crisis
  • Comprehensive resource guide

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Other Resources

The Resource Hub is a list of internal and external resources, carefully curated to make sure you have the very best, most comprehensive information at your fingertips, regardless of your role.

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