55 Destination-Centered Questions for Surfacing More Interesting, Transparent, and Memorable Stories

No place is like any other place. Every destination is unique for a reason.

Unfortunately, traditional destination marketing has avoided the intricacies and complexities that don’t align with the “typical” tourism narrative. Instead, they follow the cues of other destinations and present places through an outdated, often colonial-tinted lens with content that could apply to anywhere.

Yet, each place deserves so much more than the same treatment as every other destination. This guide is an invitation to embrace the power of storytelling to share a more accurate and interesting story while attracting travelers most aligned with a place’s one-of-a-kind personality.

Inside, find 55 questions that encourage destination representatives (and anyone communicating about specific places) to think beyond stereotypes when crafting messaging. Use these questions to surface ideas for social media posts, create new self-guided itineraries, identify story angles for media, and more.

Sample questions include:

Get instant access to
55 Destination-Centered Questions for Surfacing

More Interesting, Transparent, and Memorable Stories

below: