Defining Your Traveler Persona: A Guide and Template for Strategic Tourism Marketing Communications

One of the greatest myths in business is that, if you build it, they will come.

Yes, you can invest in the design and development of an innovative product, work intentionally to ensure people have a good visit in your destination, and collaborate with partners to create a travel-related service or experience you believe people need and want. However, if you are not crystal clear about who your target audience is, it will be nearly impossible to craft messaging that attracts and encourages them to buy or book.

This resource provides that clarity.

Defining Your Traveler Persona: A Guide and Template for Strategic Tourism Marketing Communications offers guidance for compiling a generalized representation of your ideal client or customer, which is known as a buyer persona or profile. But it takes this process one step further, encouraging you to think critically about key characteristics related to your persona's travel-related habits, interests, and experiences. From there, you’ll be better prepared to craft targeted communications.

Inside, you’ll find:

This guide also includes access to two downloadable and editable persona templates (Google Slides and PowerPoint), immediately available for your use.

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Defining Your Traveler Persona:
A Guide and Template for Strategic Tourism Marketing Communications
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