Guide: 50+ Sustainable Tourism Terms

Tool: 50+ Ideas for Communicating Sustainability Goals and Initiatives for the Tourism Industry

These ideas and examples from the tourism industry show travel companies can communicate sustainability goals and efforts in creative and interesting ways.

Across the tourism industry, sustainability has become a hot topic: what it means, why it is important, and how to integrate it into product and service offerings.

There is one additional question that follows: How can climate and sustainability goals, efforts, and initiatives be communicated to staff and with travelers?

More specifically, how can sustainability be communicated so it is approachable, understandable, and even interesting?

The good news is it is entirely possible for travel companies and destinations to share the sustainability work they are doing in a way that is not bogged down by buzzwords, complicated concepts, and yawn-worthy statistics. The even better news is that dozens of forward-thinking businesses and destinations across the tourism industry provide excellent examples of how to effectively communicate about positive environmental, social, cultural, and economic impacts.


Inside this 20-page resource, you will find:

  • 50+ ideas of how to communicate about sustainability in the tourism context, including pre-trip and post-trip messaging, multi-media considerations, online content, on-the-ground opportunities, and more.

  • Great examples from 25+ tour operators, accommodations, destinations, and other travel companies from around the world.
  • Images and embedded links for further guidance on integrating these ideas into your tourism marketing and communications.
  • General advice as well as ideas on how to apply these suggestions for your situation.

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Communicating Sustainability Goals and Initiatives:
50+ Ideas for the Tourism Industry
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Our three-tiered pricing is based on the World Bank’s Country and Lending Group data.

Please select the pricing structure that's most relevant to your situation.
Learn more about Rooted’s tiered pricing structure.

Our three-tiered pricing is based on the World Bank’s Country and Lending Group data.

Please select the pricing structure that's most relevant to your situation.
Learn more about Rooted’s tiered pricing structure.

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