Sustainability jargon in the tourism industry is a problem. Here’s how to avoid buzzwords and how travel companies should communicate about sustainability.
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Despite 2024’s global challenges, these stories highlight hopeful and inspiring people, places, solutions, and ideas in tourism and beyond.
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Guidance for destination representatives, tourism service providers, and travel media for crafting travel stories with dignity and respect.
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Messaging about community tourism should provide context, consider word choice, clarify expectations, and avoid romanticization.
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Making leisure travel accessible and equitable to all requires a systemic understanding of tourism culture through a lens of social justice.
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The first step in reversing harmful storytelling practices is understanding how they show up in language, imagery, and delivery choices.
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