“Yes, but” curtails conversation. “Yes, and” encourages rethinking and opens up new possibilities, which are needed in the tourism industry.
(Im)perfection is a Journey With the Word “And”
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Most Recent
It’s Time to Hold Content Creators Accountable. Here’s Why.
Both travel service providers and the general public need content creators for the tourism industry to thrive, so integrity is essential.
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How Can Tourism Address the Rise of Individualism?
The world is increasingly divisive. Travel offers several opportunities for bringing people together and connecting them with nature.
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The Days of Neutrality are Over
Companies’ customers, clients, and employees are people first — and people expect brands to act with integrity and responsibility.
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How the Tourism Industry Can Close the Knowledge-Action Gap
Many people believe action is needed to address climate and sustainability issues in tourism, but far fewer actually change their behavior.
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A Single Question That Empowers Community Tourism Partners (and Takes the Focus Off You)
Decolonizing the tourism industry requires using language and asking questions that actually center local communities.
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