Travel media has long been considered a “soft” form of journalism, but the repercussions of content require accountability.
More Than a Headline: It’s Time for Travel Media to Embrace Responsibility
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Most Recent
The 4 Best Things About Storytelling in Tourism
Storytelling is innate, natural, heart-centered, and free, making it the ideal tool for the tourism industry to use to connect with travelers.
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The Evolving Story of Tourism and Wildlife
To adopt a regenerative model, the tourism industry needs to help travelers maximize their positive impact on the environment and wildlife.
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What Would a Fly-Less Future for Tourism Look Like?
The tourism industry must address the toll flying has on the environment. Now … how will it move forward in a proactive way?
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What We Risk When We Rush Back To Travel
Rushing the tourism industry to recovery centers travelers while reinforcing the oppressive foundation it hopes to escape.
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Does Your Story Reflect Your Intentions?
Despite stated intentions to tell accurate stories, some travel companies and destinations still lean into inappropriate narratives.
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