Tour guides’ ability to share personal stories, build rapport, and connect travelers to the climate crisis through experiences is powerful.

Why Tour Guides are Frontline Ambassadors in Tourism’s Fight Against the Climate Crisis
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Tour guides’ ability to share personal stories, build rapport, and connect travelers to the climate crisis through experiences is powerful.
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Right now, the tourism industry has an opportunity to reflect on the past, consider the present moment, and step boldly into the new year.
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Just because travelers are essential for the tourism industry’s survival, they shouldn’t hold the superior hand in the travel experience.
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In the age of greenwashing, travel companies need to ask themselves if they’re making decisions for the right reasons.
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Some people question the relevance of pledges, but initiatives like the Glasgow Declaration offer incentive to act — even in small ways.
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The move toward diversifying storytellers should not become a new form of extraction within the tourism industry.
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