Rushing the tourism industry to recovery centers travelers while reinforcing the oppressive foundation it hopes to escape.

What We Risk When We Rush Back To Travel
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Rushing the tourism industry to recovery centers travelers while reinforcing the oppressive foundation it hopes to escape.
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Despite stated intentions to tell accurate stories, some travel companies and destinations still lean into inappropriate narratives.
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A recent initiative tying tourism and conservation shows the power of creative thinking when it comes to building a better tourism model.
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We use terminology like “impact” and “footprint” in a way that frames our existence as harmful by default. That narrative needs to change.
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Travel and tourism industry professionals are stronger when working together rather than operating in a silo.
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The tourism industry took a beating in 2020, but it wasn’t all bad. Catch up on the year’s brilliant ideas, solutions, and thought pieces.
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