Tourism operates within systems built upon colonialism and racism, and “giving a voice to the voiceless” reinforces a harmful status quo.
The Problem with “Giving a Voice to the Voiceless”
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Tourism operates within systems built upon colonialism and racism, and “giving a voice to the voiceless” reinforces a harmful status quo.
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With immersive activities integrated into travel experiences, people are primed to learn even if they don’t realize it.
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Intentionally tying elements together with a storytelling structure helps travelers make sense of sites with which they have no connection.
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Not all travelers are created equal. Messaging must accurately reflect ethos and expectations to attract the ideal travelers.
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Logistical adjustments in the tourism industry will only go so far. For real innovation, the industry requires a fresh mindset.
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Concerns about how the tourism industry will be impacted by the war in Ukraine fail to recognize the holistic nature of our global ecosystem.
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