Take advantage of on-the-ground traveler engagement to encourage and promote responsible tourism actions and behaviors.
Guide: The Incomplete Customer Journey
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- Author: JoAnna Haugen
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Keep the Conversation Going: Ideas for Post-Trip Communication with Guests
Keeping travelers engaged through post-trip communication offers opportunities to build natural brand advocates and extend impact.
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6 Tourism-Related Observations From Six Weeks of Slow Travel
To encourage people to adopt sustainable, slow travel, the tourism industry needs to make it more accessible, affordable, and mainstream.
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3 Ways To Integrate Food-Related Social Impact into Travel Experiences
People need to eat, so integrate food-related social enterprises, hands-on social impact projects, and waste-free efforts into experiences.
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Marketing Communications Tips for Supporting Community Tourism
Messaging about community tourism should provide context, consider word choice, clarify expectations, and avoid romanticization.
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What Does “Decolonizing Tourism” Mean? A Consideration of Community, Diversity, Nature, and Culture
Making leisure travel accessible and equitable to all requires a systemic understanding of tourism culture through a lens of social justice.
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