To avoid greenwashing, travel companies and destinations may fear sharing sustainability and climate goals, but greenhushing in tourism is a problem too.
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These ideas and examples from the tourism industry show travel companies can communicate sustainability goals and efforts in creative and interesting ways.
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To avoid greenwashing in tourism, travel companies should reflect on these questions about their climate and sustainability communication and action.
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Sustainability jargon in the tourism industry is a problem. Here’s how to avoid buzzwords and how travel companies should communicate about sustainability.
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Meet travelers where they are and communicate effectively about top travel trends like last-chance tourism, community tourism, and overland travel.
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Despite 2024’s global challenges, these stories highlight hopeful and inspiring people, places, solutions, and ideas in tourism and beyond.
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