When press trips and influencer campaigns don’t embrace diversity, a lot of potential travelers fail to see themselves in resulting content.
Why Diversity Matters on Content Creation Trips
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- Author: JoAnna Haugen
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Prepare for Landing: Rethinking Pre-Trip Traveler Communication
Booked travelers are invested and ready to go. Pre-trip communication is the perfect vehicle for delivering purposeful content.
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Disrupting the Cycle of “Inspirational” Content and Inappropriate Traveler Expectations
Inspirational travel content shapes travelers’ expectations, which has given the tourism industry little reason to curb the harm it causes.
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4 Hard Truths About Travelers Interested in Sustainability (+ Solutions!)
A lot of travelers care about sustainability and they’re doing something about it. But they’re waiting for the tourism industry to step up.
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Reframing Tourism with Two Powerful Questions
Travelers are often focused on where they are going and what they will do when they get there. Let’s take those questions a step further.
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The Rise of De-Influencers is an Opportunity to Host Better Press Trips
Travel influencers are unquestionably impactful. The tourism industry needs to host better press trips so that impact is a positive one.
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