The tourism industry increasingly seeks to attract high-value travelers who spend more and stay longer, but is it still missing the mark?
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Your company’s product or service isn’t unique, but your purpose and origins are. Are you successfully sharing this travel brand story?
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Language evolves and what is appropriate right now could change tomorrow. But today, take advantage of existing responsible storytelling tools.
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Travel content creators have a responsibility for conducting their work more honestly and transparently than they have in the past.
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“Yes, but” curtails conversation. “Yes, and” encourages rethinking and opens up new possibilities, which are needed in the tourism industry.
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Tourism focuses on inbound travelers, but physical distance of travel isn’t required for people to have transformational experiences.
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