Travel content creators have a responsibility for conducting their work more honestly and transparently than they have in the past.
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“Yes, but” curtails conversation. “Yes, and” encourages rethinking and opens up new possibilities, which are needed in the tourism industry.
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Tourism focuses on inbound travelers, but physical distance of travel isn’t required for people to have transformational experiences.
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There’s no need to upend travel experiences as they currently exist, but making small changes can exponentially enhance them for the better.
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The travel industry has changed dramatically in 2022, but there’s still a lot of work to do as you jumps full force into 2023.
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Both travel service providers and the general public need content creators for the tourism industry to thrive, so integrity is essential.
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