Media coverage is a great way for travel service providers to reach potential travelers but few have information readily available for press.
Unlock new ideas, insight, and information for yourself and others by asking more pointed, thoughtful questions.
We’ve been told we should seek an easy, fast, and convenient way of life. Chasing that myth may keep us from Earth’s greatest gifts.
Climate change affects every destination in some way. Understanding how to talk about it can turn the crisis into an opportunity.
Destination marketing and community prioritization don’t have to be at odds. In fact, marrying the two creates vibrant places worth visiting.
So many tourism-related conversations focus on macro insight, but locally sourced and focused ideas and solutions should get more attention.
Regardless of what we might know about global issues, engaging in conversation and action about them is often a lot harder than expected.
The dominant narratives present in tourism can only be shattered by giving storytellers the power to share their own perspectives.
When press trips and influencer campaigns don’t embrace diversity, a lot of potential travelers fail to see themselves in resulting content.
