Regardless of what we might know about global issues, engaging in conversation and action about them is often a lot harder than expected.
The dominant narratives present in tourism can only be shattered by giving storytellers the power to share their own perspectives.
When press trips and influencer campaigns don’t embrace diversity, a lot of potential travelers fail to see themselves in resulting content.
Booked travelers are invested and ready to go. Pre-trip communication is the perfect vehicle for delivering purposeful content.
Inspirational travel content shapes travelers’ expectations, which has given the tourism industry little reason to curb the harm it causes.
A lot of travelers care about sustainability and they’re doing something about it. But they’re waiting for the tourism industry to step up.
Travelers are often focused on where they are going and what they will do when they get there. Let’s take those questions a step further.
Travel influencers are unquestionably impactful. The tourism industry needs to host better press trips so that impact is a positive one.
The tourism industry increasingly seeks to attract high-value travelers who spend more and stay longer, but is it still missing the mark?
