Both fear and hope have a role to play for destinations, tour operators, and other travel service providers developing climate communication.
Full of Fear or a Dash of Hope: Crafting Climate-Related Communications in Tourism
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From the carbon emissions created from flying to food waste on group tours, the tourism industry creates its fair share of environmental issues. Minimizing harm to the world’s natural habitats is essential for promoting a sustainable future for local people and protecting the destinations where people love to travel.
Both fear and hope have a role to play for destinations, tour operators, and other travel service providers developing climate communication.
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Climate change affects every destination in some way. Understanding how to talk about it can turn the crisis into an opportunity.
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Regardless of what we might know about global issues, engaging in conversation and action about them is often a lot harder than expected.
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Sustainability goals in tourism should be made public for accountability and so others can learn from the process.
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Tour guides’ ability to share personal stories, build rapport, and connect travelers to the climate crisis through experiences is powerful.
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Travelers’ waste places a heavy burden on destinations. It is essential to openly discuss waste reduction with them in a meaningful way.
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