Like most sectors, travel media works within a deeply flawed system driven by capitalistic forces, and change is needed.

Travel Media Must Do Better: 12 Ideas for Smashing the Status Quo
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What would the world look like if tourism really was a “force for good?” It’s time to reimagine tourism in a way that supports local communities, contributes to the UN’s sustainable development goals, and amplifies environmental and social solutions to global issues while providing travelers with meaningful, memorable experiences.
Like most sectors, travel media works within a deeply flawed system driven by capitalistic forces, and change is needed.
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With a focus on “high-quality” travelers, the tourism industry may be reinforcing a homogenous, inaccessible ecosystem.
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Many people believe action is needed to address climate and sustainability issues in tourism, but far fewer actually change their behavior.
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Despite slow but significant changes to tourism, some places may benefit from no travel at all. Is the industry willing to go there?
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Travel influencers have traditionally shown quantifiable value. What role should they play in an industry increasingly focused on quality?
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Tourism operates within systems built upon colonialism and racism, and “giving a voice to the voiceless” reinforces a harmful status quo.
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