Service providers put a lot of effort into developing the best trips. Thinking about storytelling in a few areas can make them even better.
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How to Make the Perfect Trip Better Using Storytelling
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Tourism is often packaged as “pristine” and “perfect” — a way to “escape” reality. But there isn’t a place or experience that actually fits this “perfect” definition. Life is inherently messy, but that’s also what makes it interesting and rich. Instead of hiding behind a sanitized story, the tourism industry needs to embrace the diversity and complexity that is woven into the fabric of life. Adopting responsible storytelling practices is less destructive and far more powerful than presenting the world as a two-dimensional destination.
Service providers put a lot of effort into developing the best trips. Thinking about storytelling in a few areas can make them even better.
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Despite stated intentions to tell accurate stories, some travel companies and destinations still lean into inappropriate narratives.
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Intentional and mindful storytelling and communications can create positive ripple effects long after a traveler returns home.
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The tourism industry took a beating in 2020, but it wasn’t all bad. Catch up on the year’s brilliant ideas, solutions, and thought pieces.
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Stop using these common travel writing words, which reinforce stereotypes, encourage bad behavior, and cause environmental and social destruction.
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Tourism often endorses a sanitized narrative. To realize a sustainable future, the industry needs to support and amplify diverse storytellers.
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