Tourism is often packaged as “pristine” and “perfect” — a way to “escape” reality. But there isn’t a place or experience that actually fits this “perfect” definition. Life is inherently messy, but that’s also what makes it interesting and rich. Instead of hiding behind a sanitized story, the tourism industry needs to embrace the diversity and complexity that is woven into the fabric of life. Adopting responsible storytelling practices is less destructive and far more powerful than presenting the world as a two-dimensional destination.
Tourism often endorses a sanitized narrative. To realize a sustainable future, the industry needs to support and amplify diverse storytellers.
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Destinations have a valuable opportunity to engage travelers beyond standard marketing with more dynamic storytelling.
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Taking the time to connect with other people while traveling encourages people to find a shared connection.
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Rooted: A storytelling platform at the intersection of sustainable travel, environmental conservation, and community-based advocacy efforts.
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