(Im)perfection is a Journey With the Word “And”

“Yes, but” curtails conversation. “Yes, and” encourages rethinking and opens up new possibilities, which are needed in the tourism industry.

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(Im)perfection is a Journey With the Word “And”

Tool: Style Guide Resource List

An easy-to-use list of style guides and resources to navigate terminology across identifies and circumstances.

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Tool: Style Guide Resource List

Travel Content and the Place for Subjectivity

Subjective travel content can be used effectively, but there are often better ways to entice people with written and oral communication.

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Travel Content and the Place for Subjectivity