“Yes, but” curtails conversation. “Yes, and” encourages rethinking and opens up new possibilities, which are needed in the tourism industry.
(Im)perfection is a Journey With the Word “And”
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Most Recent
A Peek at the Past Before Moving Forward: A Selection of Readings from 2022
The travel industry has changed dramatically in 2022, but there’s still a lot of work to do as you jumps full force into 2023.
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It’s Time to Hold Content Creators Accountable. Here’s Why.
Both travel service providers and the general public need content creators for the tourism industry to thrive, so integrity is essential.
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Travel Media Must Do Better: 12 Ideas for Smashing the Status Quo
Like most sectors, travel media works within a deeply flawed system driven by capitalistic forces, and change is needed.
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Tool: Style Guide Resource List
An easy-to-use list of style guides and resources to navigate terminology across identifies and circumstances.
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Travel Content and the Place for Subjectivity
Subjective travel content can be used effectively, but there are often better ways to entice people with written and oral communication.
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