Inspirational travel content shapes travelers’ expectations, which has given the tourism industry little reason to curb the harm it causes.

Disrupting the Cycle of “Inspirational” Content and Inappropriate Traveler Expectations
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Inspirational travel content shapes travelers’ expectations, which has given the tourism industry little reason to curb the harm it causes.
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Travelers are often focused on where they are going and what they will do when they get there. Let’s take those questions a step further.
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Travel influencers are unquestionably impactful. The tourism industry needs to host better press trips so that impact is a positive one.
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Language evolves and what is appropriate right now could change tomorrow. But today, take advantage of existing responsible storytelling tools.
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Travel content creators have a responsibility for conducting their work more honestly and transparently than they have in the past.
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“Yes, but” curtails conversation. “Yes, and” encourages rethinking and opens up new possibilities, which are needed in the tourism industry.
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