These 55 destination-centric questions surface ideas for fresh, unique, and honest travel content, experience creation, and destination marketing.
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Travel companies and destinations need to define and attract their ideal travelers, but doing so requires alignment of travel brands and potential clients.
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Tourists want to “travel like a local.” When the tourism industry creates domestic tourism for local residents and local businesses, they benefit too.
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Understanding your travel brand’s ideal travelers makes it easier to craft travel experiences and tourism marketing messages that attract the right people.
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To avoid greenwashing, travel companies and destinations may fear sharing sustainability and climate goals, but greenhushing in tourism is a problem too.
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These ideas and examples from the tourism industry show travel companies can communicate sustainability goals and efforts in creative and interesting ways.
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