Tour companies are touting ways for people to “give back” while traveling, but it’s not clear what that means or if it serves communities.
Travel influencers have traditionally shown quantifiable value. What role should they play in an industry increasingly focused on quality?
Sustainability goals in tourism should be made public for accountability and so others can learn from the process.
An active dialogue requires that people listen to what others have to say. But “listening” is not the same as simply being present.
Travel writing that perpetuates stereotypes and clichés keeps the tourism industry from attracting travelers with appropriate expectations.
Tourism operates within systems built upon colonialism and racism, and “giving a voice to the voiceless” reinforces a harmful status quo.
With immersive activities integrated into travel experiences, people are primed to learn even if they don’t realize it.
Intentionally tying elements together with a storytelling structure helps travelers make sense of sites with which they have no connection.
Not all travelers are created equal. Messaging must accurately reflect ethos and expectations to attract the ideal travelers.
