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Sustainable tourism, storytelling, and social impact for service providers and destinations. Industry news, tips, guides, and solutions delivered straight to your inbox.
Thinking about and delivering travel opportunities is what you do. And chances are, you are always thinking about how you could do your job just a bit better.
Because, while you may think about travel experiences and tourism trends all the time, for most people, travel is a luxury item. People often save up for many years before investing in a trip. They seek inspiration, do extensive research, and seriously weigh their options before making any decisions.
During this long and contemplative customer journey, you have lots of opportunities to touch potential travelers. How you make that contact — and the stories, language, imagery, and messaging you use along the way — can turn a potential traveler into someone who books a trip. Beyond that, the storytelling strategies you use can:
- Support local businesses, community initiatives, and social impact projects.
- Remove the guesswork when it comes to talking about social and environmental issues.
- Create powerful word-of-mouth marketing for your destination or tour from travelers.
- Provide a platform for people who don’t get a chance to share their stories.
- Activate long-lasting and financially beneficial relationships with travelers and collaborations within the tourism industry.
This is a win-win-win-win situation for travelers, local communities, your business or destination, and the tourism industry. And it all starts with responsible storytelling.
Stay connected to Rooted for the tools, resources, ideas, and inspiration your destination or travel-related company needs to better understand and improve its sustainable tourism efforts, specifically through better storytelling practices and more mindful integration of social impact initiatives.
Strategic Storytelling for
Travel Service Providers:
A Master Class Series
Every destination is unique and different from every other destination in some way. They all have that “must see” site, well-known festival, local tradition, and popular meal. The challenge is turning that attraction, event, or dish into a story — a story people want to share with others.
This free guide provides three specific storytelling strategies you can put into action today..
Recent Articles for Travel Service Providers & Destinations
Guidance for destination representatives, tourism service providers, and travel media for crafting travel stories with dignity and respect.
Walkable cities are cleaner, safer, quieter, and more enjoyable. Adopting walkability solutions has curb appeal for both travelers and locals.
Keeping travelers engaged through post-trip communication offers opportunities to build natural brand advocates and extend impact.
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Rooted Resources for Travel Service Providers & Destinations
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