An active dialogue requires that people listen to what others have to say. But “listening” is not the same as simply being present.

Listening: Tourism’s Under-Appreciated Communication Skill
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An active dialogue requires that people listen to what others have to say. But “listening” is not the same as simply being present.
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Travel writing that perpetuates stereotypes and clichés keeps the tourism industry from attracting travelers with appropriate expectations.
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Tourism operates within systems built upon colonialism and racism, and “giving a voice to the voiceless” reinforces a harmful status quo.
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With immersive activities integrated into travel experiences, people are primed to learn even if they don’t realize it.
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Intentionally tying elements together with a storytelling structure helps travelers make sense of sites with which they have no connection.
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Not all travelers are created equal. Messaging must accurately reflect ethos and expectations to attract the ideal travelers.
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