Travel influencers have traditionally shown quantifiable value. What role should they play in an industry increasingly focused on quality?

Travel Influence(rs) and the Need to Rethink Measurement and Value
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Travel influencers have traditionally shown quantifiable value. What role should they play in an industry increasingly focused on quality?
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This A-to-Z collection touches on topics related to the environment, tourism supply chain, consumer behavior, and more.
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An active dialogue requires that people listen to what others have to say. But “listening” is not the same as simply being present.
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Travel writing that perpetuates stereotypes and clichés keeps the tourism industry from attracting travelers with appropriate expectations.
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Tourism operates within systems built upon colonialism and racism, and “giving a voice to the voiceless” reinforces a harmful status quo.
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With immersive activities integrated into travel experiences, people are primed to learn even if they don’t realize it.
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